Defining Common Behaviors for Success

Client Case Study: NCAA – Defining Common Behaviors for Success

As part of an organization-wide continuous improvement initiative at the National Collegiate Athletic Association (NCAA), the leadership team wanted to provide clear expectations around desired performance for the national office staff. Following an extensive employee survey process and discussions with the Springboard team, we identified five key competencies (five NCAA Beliefs) that all NCAA employees should demonstrate. The Springboard team was then charged with facilitating a process with internal stakeholders to define key behaviors for each of the competencies/beliefs. Through research and interviews with NCAA staff, our team developed behavioral statements that were then socialized with a series of internal constituent groups. These behaviors set performance expectations for national office employees. Once finalized, the behaviors were integrated into a high-profile launch to employees around “the future” at the NCAA. As a result of the focused behavioral statements, the NCAA provides greater clarity to employees and supervisors about behaviors that support the five Beliefs. Setting clear expectations for all employees also allows the NCAA to demonstrate a commitment to the ongoing development of its employees and continuous communication about job expectations.

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